HOTEL LOBBIES ARE TRANSFORMING, AND SO IS THEIR WALL DESIGN
CUSTOM WALL MURALS AREN'T JUST FOR STREET ART
1. NO, IT DOESN’T HAVE TO BE 90S GRAFFITI STYLE, OR EVEN AS BUSY AS THIS ONE FROM NIKE’S LONDON HQ (BUT IT CAN BE IF IT FITS YOUR AESTHETIC!)
2. TAKE INSPIRATION FROM SOFT, ORGANIC FORMS LIKE THIS ONE BY HOLLIE BOWDEN.
HARNESS THE POWER OF COLOUR BLOCKING TO LIVEN UP YOUR HOTEL LOBBY
ADDING TEXTURE TO YOUR HOTEL LOBBY WALLS WITH ACOUSTIC FABRICSAnother wall treatment that will really boost the experience of your hotel lobby space comes through going 3D and working with fabrics that have high sound-absorbing properties, or even custom-made acoustic fabrics. Use them on your walls, your ceiling – anywhere you want to soak up noise and add full-on texture. ‘Swimming pool’ acoustics in hotel lobbies aren’t fun.
GUIDING EXPERIENCES THROUGH INTERIOR DESIGN
Hotels are no longer just places where weary travellers can rest their heads. They’re evolving, for a number of different reasons, into whole experiences.
What kind of development is that? What do we mean by ‘experience’? How can experience be valuable or measured?The experience economy is a marketing concept focused on positioning your product, no matter what it is, to enhance the lives or wellbeing of its consumer. This kind of marketing emphases enhancing and personalizing your hotel guests’ stay, with business depending more heavily on the ethereal nature of ‘experience’ than ever before.
The great thing about experiences, though, is that designers have control over them in an interior space.Interior architects and designers can orchestrate consumers’ responses and emotions – and thus, memory and brand loyalty – by elements of clever interior design, by the use of scent and technology, by lighting and negative space.
This is where wall treatments, statement walls and feature design come to the fore.
USING DELICATE INLAY RELIEF DESIGNS ON YOUR WALLSSubtle inlay relief designs on your walls make a space remarkable and go a long way towards creating an understatedly sophisticated effect. No wonder this idea belongs entirely to the Parisian Chic concept of interior design! This kind of wall treatment works well for smaller reception spaces too, providing some volume and visual curiosity to a space. Keep relief inlays as elegantly minimalist as you’d like, or go all-out bold with a plaster relief mural (see below, in a striking botanic pattern…because nothing creates an atmosphere in an interior quicker than plants).